Mulino Organico crackers complement your edible spreads as well as your table spreads. This concept statement and general vibe of the brand had a major influence on design decisions. Choosing an organic recycled paper texture called back to the ingredients used in the brand. The colors themselves (red, green, blue-violet, and tan) were spot colors pulled from pictures of the ingredients used. The typeface used was Rockwell to give these small crackers a bold statement factor. The box design itself was inspired by a Christmas cracker. Having the decorative packaging act as a serving tray for the crackers makes it so they’re party-ready as soon as a consumer grabs them off the shelf.