Launched on President's Day, AIGA's Get Out the Vote campaign wields the power of design to motivate the American public to register and turn out to vote in the 2016 general election, as well as local elections to come. The motivation behind this poster execution was to encourage young voters ages 18-24 to get out and vote in the upcoming 2018 Midterm elections. Below are three early iterations and to the right is the final poster design.