Full Moon Float is an annual event held by Crooked River Adventures, a division of the Kent State SRWC (Student Recreation and Wellness Center). For this promotional campaign, multiple different executions of the design needed to be done for different forms of media. Digital executions included a 1 x 1 graphic for Instagram as well as a 16:9 graphic for the television screens located across campus. Print executions included an 11" x 17" poster and a promotional item, in this case a reusable travel mug. The rationale behind choosing a travel mug is that hot chocolate and coffee will be served at the event, and by providing guests with a reusable mug, they get a keepsake while everyone can reduce the risk of littering and pollution that comes with using single-use styrofoam cups.